The new Harrah’s Cherokee Valley River casino and hotel is designed to reflect the modern sophistication of the tribe and its goal to create a contemporary, state of the art casino resort development. The design takes it visual cues and conceptual inspiration from the characteristics of the natural setting where it is located, reflecting the cultural tradition of honoring the earth and environment and living in harmony with the landscape. The building does not rely on stereotypical and nostalgic cultural references, but speaks to the bolder and more forward-thinking contemporary direction that the Eastern Band of Cherokee is taking with its community and economic development.